Strategy Audit
Before you invest another dollar in marketing, you need to know what's actually working. Prospelle's Strategy Audit gives you a clear, honest assessment of your current marketing — with specific recommendations for where to focus, what to fix, and what to stop.
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What’s Included
Every engagement is tailored to your business, but always includes:
- Current marketing performance review
- Channel-by-channel ROI analysis
- Competitive positioning assessment
- SEO and organic search opportunity analysis
- Content and messaging audit
- Technology stack evaluation
- Budget allocation recommendations
- Prioritized action plan with quick wins
No commitment — we respond within 1 business day.
Sound Familiar?
Most local businesses we work with are dealing with some combination of these problems.
Without a Strategy
- You're spending on marketing but can't prove the ROI
- Too many channels, not enough clarity on what's working
- Agencies are charging but results aren't materializing
- You suspect you're wasting budget but don't know where
- Marketing decisions are based on gut feeling, not data
- You need an objective outside perspective on your marketing
With Prospelle
- Clear picture of what's driving results and what isn't
- Data-backed recommendations on where to invest and where to cut
- Prioritized action plan you can execute immediately
- Competitive analysis showing exactly where you stand
- Channel-specific recommendations with expected impact
- Foundation for every marketing decision going forward
How We Get You There
Every engagement follows our proven approach, tailored to your specific market and competitive landscape.
Data Collection
We gather performance data across all your marketing channels — analytics, ad accounts, CRM, email, social, SEO tools. We also interview key stakeholders to understand context that data alone can't show.
Analysis & Benchmarking
We analyze performance against industry benchmarks, competitor activity, and your own historical data. Every channel and campaign is evaluated on actual ROI — not vanity metrics.
Findings & Recommendations
We present our findings in a clear, actionable format — what's working, what's underperforming, what's wasting money, and what opportunities are being missed. Each recommendation comes with expected impact and effort.
Action Planning
We help you prioritize the recommendations into a 90-day action plan. Quick wins come first. Strategic initiatives get sequenced. You leave with a clear roadmap and the confidence to execute.
Deliverables & Outcomes
We don’t believe in mystery — you know exactly what you’re paying for.
Marketing Performance Report
Channel-by-channel analysis of your current marketing performance. Traffic, leads, conversions, and cost-per-acquisition broken down by source.
Competitive Analysis
How you stack up against competitors in organic search, content, paid media, and overall digital presence. Specific gaps and opportunities identified.
Opportunity Scorecard
Ranked list of marketing opportunities by potential impact and implementation effort. This becomes your prioritization framework.
Strategic Recommendations
Detailed recommendations for each marketing channel — what to start, stop, and optimize. Each recommendation includes rationale and expected outcome.
90-Day Action Plan
Prioritized action plan with specific tasks, owners, and timelines. Designed for immediate execution with quick wins front-loaded.
Budget Reallocation Plan
How to redistribute your marketing budget based on actual performance data. Every dollar moves toward proven or high-potential channels.
Is a Strategy Audit Right for Your Business?
A Strategy Audit is the smartest first step for any business that wants to grow through marketing but isn’t sure where to focus. It eliminates guesswork and gives you a data-backed foundation for every marketing decision.
This is the right fit if you:
- Are spending on marketing but can’t connect it to revenue
- Want an objective outside assessment of your current approach
- Need to justify marketing budget to leadership or investors
- Are considering a major marketing investment and want clarity first
- Feel like your marketing is busy but not productive
What Comes After the Audit
The Strategy Audit is designed to inform your next move. Common paths after the audit:
- our Marketing Roadmap services — Turn audit findings into a detailed execution plan
- our Fractional CMO services — Ongoing strategic leadership to execute the recommendations
- our SEO Strategy services — Deep dive into organic search opportunities
- our Content Strategy services — Build the content engine the audit revealed you need
Resources
Start learning while you wait for the audit:
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